Networking & Connecting
Small Business Owners... this is a must read!
When you were starting out, you may have been in then networking mindset. Trying to connect with people, see what’s out there, hear others stories seems like a high priority while starting up. Once you begin to solidify your business and establish yourself- it slowly moves down the list amongst the 90 other things you must check off in your day to day. I’m here to tell you that networking and connecting is VITAL no matter the stage of business you are in. Here are some tips on how to keep networking and connecting with other businesses and why this one tip might be the secret to HUGE success.
Attend Events
Check out conferences, webinars and sessions in your area that may apply to you- but also think creatively. Let’s say you own a small bakery in town and there happens to be a marketing conference coming to a city near you. Why would a bakery owner go to a marketing conference? Maybe the topics include social media engagement, viral video making, creative advertisements and more. All of these conversations may just bring you to up your marketing game on Instagram or Facebook. You never know when your one post away from going viral!
If you're short on money and time, try using eventbrite to browse for low cost or free events in your area. I have personally hosted events for free and put them up on the site and sometimes the conversations expand past what’s listed. That’s where the true value is!
You also NEVER know who might be in the room with you. A potential investor, business partner, career coach or lifelong friend. Every event is an opportunity…
[SUCCESS TIP] Have a Pitch Deck Ready
Podcasts, shows and videos are the ONE of best promotions (and networking opportunity) for your business because they are usually leveraged on social, and on the listening and watching platform AND are usually free (depending on the show). How does a guest become invited to a be on a show? Pitching their business!