Marketing is key to showcasing your business and the amazing work and products you offer. Often small businesses don’t have the means to hire an entire marketing team and so it leaves the CEO or manager to their own devices. There are easy, innovative ways to be able to create content!
Why is marketing important to your small business?
Social Media is free- meaning it doesn’t cost you to post organically- why wouldn’t you take advantage of that? Consider posting your product, service, and testimonials for your customers. It may not feel like an important part of a grant application- however your “digital footprint” may be analyzed by those looking at your application. Ensure your accounts reflect what your business represents and that you are positively and actively engaging with people. You never know, they might be your next customer!
Free Tools for You
Consider using these tools to help you jumpstart your marketing efforts!
Leveling up your efforts
Once you have the foundation of a strong brand presence, you must continue the efforts. Consider the following efforts to solidify your next grant application: